Our Company

We make it possible

With financing solutions in the moments that matter

Latitude is there for our customers through all life's moments - the big, the small, the planned and the unexpected. For now and in the future.

We're the brand that helps customers shop and purchase what they need with credit cards, interest-free payment plans and personal loans. We deliver much-needed competition to the major banks and choice to consumers.

We help retailers attract customers and grow sales with seamless payment and lending solutions, fast decisions, and valuable insights and sales opportunities with our millions of customers.

Our products are trusted by top brands like Harvey Norman, JB Hi-Fi, The Good Guys, Amart, The Warehouse Group, Samsung, and Apple across Australia and New Zealand. Plus, we partner with 5,500+ brokers to connect customers with the right personal loans, whether for a home renovation, a new car, or a major life purchase.

We're passionate about empowering people to unlock opportunities and reach their goals. By pushing the limits of what’s possible, we inspire others to imagine and create new possibilities.

Our Story

Latitude has a long history of over 100 years dating back to the 1920s when Australian Guarantee Corporation ('AGC'), one of Latitude's predecessor businesses, was founded to provide finance for the purchase of household items. Latitude's history traces back to a range of acquisitions made by GE in Australia and New Zealand, including Nissan Finance, AVCO Financial (including Hallmark Insurance) and AGC.

In 2015, backed by Värde Partners, KKR and Deutsche Bank, we transitioned from GE into what we are today — a leading consumer lender called Latitude.

In April 2021, Latitude listed on the Australian Stock Exchange. In late 2021, Latitude acquired Symple Loans, a Melbourne-based personal lending fintech.