Karl Hoffman

Karl Hoffman

Executive General Manager, Corporate Strategy & Transformation

Karl is Executive General Manager, Corporate Strategy & Transformation, a position to which he was appointed in May 2023, having led strategy and performance in the Money division. Before that, Karl was CFO and Head of Corporate Strategy at Symple Loans which Latitude acquired in 2021.

Karl has over 20 years of international and local experience in financial services. He began his career in asset management with Merrill Lynch and Partners Capital Group in London where he managed institutional investment strategies for ultra-high net worth clients and endowment funds. After moving to Australia in 2008, Karl worked as a strategy consultant at Bain & Company and then joined ANZ's Group Strategy team leading numerous growth and optimization initiatives across ANZ's Retail, Business and Institutional banking divisions.

In 2017, Karl was appointed General Manager of Credit Cards & Personal Lending at ANZ and was responsible for the management of all aspects of the bank's consumer unsecured lending businesses.

Karl holds a Bachelors degree in Business Administration from Simon Fraser University in Canada, a MBA from Melbourne Business School and qualified as a CFA Charterholder in 2007.

Our leadership team

Bob Belan
Bob Belan

Managing Director & Chief Executive Officer

Paul Varro
Paul Varro

Chief Financial Officer & Executive General Manager, Finance

Adriana Martinez
Adriana Martinez

Executive General Manager, Pay Division

Steve Rubenstein
Steve Rubenstein

Executive General Manager, Money Division

Felicity Joslin
Felicity Joslin

Executive General Manager, People & Culture

Karl Hoffman
Karl Hoffman

Executive General Manager, Corporate Strategy & Transformation

Mark Brudenell
Mark Brudenell

Chief Risk Officer & Executive General Manager, Risk

Campbell Morrison
Campbell Morrison

Chief Operating Officer & Executive General Manager, Enterprise Services