Adriana Martinez

Adriana has over 25 years financial services experience spanning funds and wealth management, insurance, retail banking, consumer cards and payments. She has worked across different geographies including Australia, United Kingdom, United States and Asia.

She joined Latitude in September 2023 as Executive General Manger Pay, where she leads Latitude's instalments and credit cards business and the enterprise Marketing function.

Before Latitude, Adriana spent five years at Mastercard in Singapore as Senior Vice President, where she led a team of 100+ loyalty & engagement and marketing experts across Asia Pacific and was responsible for developing and managing a suite of innovative products and solutions. Adriana has also held senior executive roles at both ANZ and Citibank leading large businesses and implementing transformational and turnaround strategies to deliver significant commercial results.

Adriana holds a Masters of Management from Macquarie Graduate School of Management, a Graduate Diploma in Marketing, a Graduate Diploma in Project Management and a Bachelor of Commerce (Economics and Finance).