Our Company

Our story

Our mission is to be the preferred partner, to help businesses grow and people shop and finance their lives. We help fuel hopes, seize opportunities and solve unexpected problems. We're here for life's moments, big or small.

We help our customers shop and purchase the things they need with interest free instalments plans and personal loans.

We help our partners with easy payment and lending solutions, fast decisions, great insights and sales opportunities with our millions of customers.

We are always motivated by our responsibility to deliver great outcomes for people underpinned by our values: to act right, be curious, show care.

That's true partnership:

Partners in Shopping. Partners in Lending.

Our History

Latitude has a long history of over 100 years dating back to the 1920s when Australian Guarantee Corporation ('AGC'), one of Latitude's predecessor businesses, was founded to provide finance for the purchasing of household items. Latitude's corporate history traces back to a range of acquisitions made by GE in Australia and New Zealand, including Nissan Finance, AVCO Financial (including Hallmark Insurance) and AGC.

In 2015, backed by Värde Partners, KKR and Deutsche Bank, we transitioned from GE into what we are today — a digital payments, instalments and lending business called Latitude.

In April 2021, Latitude listed on the ASX. In late 2021 Symple Loans was acquired, followed by the launch of LatitudePay in Singapore.